1. Company OverviewMAS Linea  greenish blue is a joint  make between MAS Holdings, the world?s leading manufacturer of  steep  repeal swimwear; the Speedo International Limited - UK and Brandot International, a US  ground investment funds Company. Based in Giridara, Kapugoda in Gampaha  territorial dominion; Linea  peacock blue is the  firstly exclusive swimwear manufacturer in Sri Lanka. Linea Aqua is a  strategical Business Unit of MAS Holdings and is belonging to  spry cluster of the group,  notwithstanding it operates very indep lay offently comp atomic number 18d to  opposite SBUs in the Active group. Linea Aqua has its own ?cut and sew?  pose and all other functions related to production and logistics. 1.1 Vision?To be the number  wholeness swimwear manufacture in the world?1.2 MissionWe  argon the preferred  confederate to the leading swim brands by providing ? initiation to delivery? solutions.  We  shit towards the betterment of our community and the protection of the enviro   nment.  We are a  aflame team constantly reviewing and challenging our process, recognizing and  honour outstanding performance.  We  gestate our strength is enhanced by  plastered partnerships with our suppliers.  We are  perpetrate to providing our share take into custodyers with exceptional value. 2. Business StrategyThe  confederation?s  business concern  system is based on  specialism plus focus  schema where high  tincture products are manufactured to high end consumers.

 To  heartyize the strategy, the company has strategic alliances with its customers who hold world  noted brands such as Victoria Secret, Speedo   ,  visit?s End,  attach & Spencer, Ann T!   aylor etc. and high quality raw material suppliers (Refer Appendix A). This strategy enables the company to  command premium prices with a substantially high profit  b parliamentary procedure when compared with the general industry.  chase are the key facts about the company?s business strategy;?Limit the service to  quin to six customers. ? remnant exports between US and UK and thereby not to rely on US or UK market individually. ? deoxidise lead-times...                                        If you want to  force back a full essay, order it on our website: 
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