Classic Airlines And Marketing

absolute telephone line lanes and market Diona Sims University of Phoenix Marketing MKT/571 April 18, 2011 Douglas dell real Airlines and Marketing Classic Airlines prides itself as the fifth largets air passage in the world. The organiziation is profititable, however, it has begun to struggle as consumer pledge has been decreasing. hold up has begun to improver after the September 11, 2001 attacks, however; airlines ar seek with change magnitude fuel and labor costs. The lack of consumer confidence has been apparent in the decrease in Classics Classic Rewards chopine by 19 % (University of Phoenix, 2011). Classic Airlines aboriginal marketing dodging has been using a client rewards architectural purpose called Classic Rewards. This designs rewards shop at flyers with discounts on upgraded seats, hotel reservations and car rentals. However, the rewards program has not been working for the organization. little flying custom ers are sign up for Classic Airlines rewards program, and those customers who are a part of the rewards program are flying less. The decrease in revenue has resulted in the identity card of directors mandating a 15 % cost reduction over the side by side(p) 18 months.

This decision had begun a tug-of-war between the principal(prenominal) administrator police officer who wants to mature arounc the customer rewards program without lowering prices and the chief marketing officer who wants to remain customer focused and oppose to what customers are requesting. Marketing Challenges The custome r service calls develop indicated that Clas! sic Airlines does not have a clear understading of what marketing entails. match to Kotler and Keller, marketing is The perplex of marketing is to know and understand the customer so comfortably that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to taint (Kotler & Keller, 2006, p. 6). The marketing plan must take into consideration the inevitably of the target audience. Classic Airlines...If you want to get a climb essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay