Current and Future Change in Communication Assignment

Current and Future Change in Communication - Assignment Example From this paper it is clear that  health communication campaigns are used by media organizations to deliver quality information in promoting health safety and behavioral changes in order to maintain a healthy living. In this regard, media organizations have advertised several healthcare products with an aim of creating awareness. In the United States, several campaigns emphasizing on safe sex practices and use of condoms such as the â€Å"Great American Condom Campaign† play a significant effect on reducing unwanted pregnancies as well as spread of HIV and other sexually transmitted diseases.This study highlights that the campaign has undergone several transitions in its struggle to promote safe sex from mere advertisements on the importance of using condoms. Currently, the campaign has introduced the â€Å"amplify project† where high school and college students register as members and distribute condoms within their institutions. In addition, the project also trains the members on providing peer counseling services to their colleagues on sexual reproductive health as well as the rights and freedoms of young people. The campaign aims to register as many students as possible with an ultimate goal of gaining global recognition in the fight against HIV and sexually related diseases.  Mass media provides a platform in which health care providers disseminate information about its products to potential customers. In this regard, the communication of information is quick and detailed.