Charlotte Brontes Jane Eyre - Confronting Repression, Achieving Progression :: Jane Eyre Essays

Jane Eyre: Confronting Repression, Achieving Progression Jane Eyre tells the story of a woman progressing on the path of acceptance. Throughout her journey, Jane encounters many obstacles to her intelligence. Male dominance proves to be the biggest obstruction at each stop of Jane's journey: Gateshead Hall, Lowood Institution, Thornfield Manor, Moor House, and Ferndean Manor. As she grows, though, Jane slowly learns how to understand and control repression. Jane's journey begins at Gateshead Hall. Mrs. Reed, Jane's aunt and guardian, serves as the biased arbitrator of the rivalries that constantly occur between Jane and John Reed. John emerges as the dominant male figure at Gateshead. He insists that Jane concede to him and serve him at all times, threatening her with mental and physical abuse. Mrs. Reed condones John's conduct and sees him as the victim. Jane's rebellion against Mrs. Reed represents a realization that she does not deserve the unjust treatment. Jane refuses to be treated as a subordinate and finally speaks out against her oppressors. Her reactions to Mrs. Reed's hate appear raw and uncensored, and foreshadow possible future responses to restraints. This rebellion also initiates the next phase of her journey. Lowood Institution represents the next step in Jane's progression. Her obstacle here appears in the form of Mr. Brocklehurst, the operator of the "respectable" institution. He made his first appearance at Gateshead Hall in order to examine Jane and verify her evil qualities (according to Mrs. Reed). At Lowood, Mr. Brocklehurst exemplifies the perfect hypocrite. He constantly preached for the denial of "luxury and indulgence" (p.95), though his values conflict with these ideas. His wife and daughters personify the meanings of luxury and indulgence in that "they were splendidly attired in velvet, silk, and furs" (p.97). He extends his hypocrisy in quoting bible passages to support his preachings, though these preachings and passages do not apply to his own life. He says, " I have a master to serve whose kingdom is not of this world: my mission is to mortify in these girls the lusts of the flesh, to teach them to clothe themselves with shamefacedness and sobriety, not with braided hair and costly apparel. . ." (p.96). Although she must learn to deal with Brocklehurst's complete dominance, Jane changes a lot during her years at Lowood, due mainly to the teachings of Helen Burns and Miss. Temple. Through their instruction, Jane learns how to control her anger over Mr.

HArley davidson †casestudy Essay

In this case study we will analyze Harley-Davidson unique way of marketing. How they chose to invest the majority of their marketing budget back in their customers, to give the ultimate Harley experience and way of life. And how all of the above translate to exceptional brand loyalty and growing sales in traditional and new demographics. The Lifestyle Harley-Davidson has positioned itself as a way of life, with an extremely loyal and growing customer base. Harley Davidson’s H.O.G (Harley Owners Group) has about one million members1, and it is being referred internally as the ‘Original Social Network’ 2 H.O.G. members enjoy benefits such as a magazine subscription (Hog Tales and Enthusiast), the H.O.G. Touring Handbook, a dedicated roadside assistance service, an insurance program that was designed specifically to their needs, a theft reward service, a travel center, and a â€Å"Fly & Ride† program allowing H.O.G members to rent Harley-Davidson bikes wherever they fly3. In addition, Harley-Davidson encourages their customers to customize their bikes and make it ‘their own’. They are community members who take pride in their creation and/or special connection to the community by personalizing their motorcycle and giving it their own personality. As a result (or as a cause), Harley’s customers, and H.O.G members are extremely engaged and are being brand advocates throughout the country and the world4. Demographics Traditionally, the ideal Harley-Davidson customers were Caucasian men ages 35-plus5.. However, in recent years Harley-Davidson has been targeting other segments of the motorcycle users pool. 4 Harley-Davidson is aiming to reach a more diverse customer pool. Harley-Davidson has an â€Å"outreach† program targeting new segments, such as: young adults 18-34, women, AfricanAmericans and Hispanics. In the U.S., 2012’s sales to these segments grew at twice the rate their traditional U.S. customer base sales for that year6. Sticking to their marketing philosophy (Lifestyle), Harley-Davidson also created additional benefits under H.O.G dedicated for women riding Harley. Their ‘Ladies-Of-Harley’ (LOH) club was established to encourage women to be more involved in the ‘Harley Way of Life’ and community7. Today, 30%-40% of Harley-Davidson riders are women8. Questions and Answers Q: What does Harley-Davidson position it self in the market and what is the key to its marketing success? A: Harley-Davidson positions itself in the market as a way of life more than just a transportation mode. And the key to its success is the exceptional relationship between the brand and its customers. Harley’s relationship with its customers, is so unique, to the point where Harley-Davidson crowd-sourced most of its marketing campaigns to the customers themselves9, knowing that they know themselves better, and they can do an exceptional job (as they do) in representing the brand. Q: How does Harley-Davidson build a long-term customer relationship? A: Harley-Davidson encourages their customers to get involved in the brand by customizing their motorcycle and to ‘express their true self in steel, rubber and chrome’10. In addition it is encouraging local clubs, shared rides and trips and other group activities through their H.O.G. club. Q: What is Harley-Davidson’s value proposition? A: Harley’s value proposition is more in the community and way of life, than anything else they offer. It is the sense of community, belonging, patriotism and the free expression of one’s true self. Q: Relate the concept of customer equity to Harley-Davidson. How does HarleyDavidson’s strategy focus on the right relationships with the right customers? A: Harley-Davidson has one of the highest customer equity out there. By building a relationship that simulates a cult. Their customers desire the â€Å"Harley’s way of life† and show an amazing behavioral loyalty towards the brand. A Harley-Davidson customer is not necessarily a Harley-Davidson motorcycle owner. It is anyone who relates to the Harley experience and way of living. For example, Harley’s clothing line11, the H.O.G. Associate membership12, and other peripheral experiences are addressing all Harley enthusiasts, not just motorcycle owners. Summary and Conclusion Harley-Davidson’s way of marketing is through its established and growing customer base, it is amazing that a company that invests 85%13 of their entire marketing budget in their current customers is growing stronger by the year, and expanding into new market segments. To summarize: â€Å"Harley is not automotive. It might have an engine, it might have wheels, and it might run on roads, but that’s where the similarities stop,† 14 -Mark-Hans Richer, CMO References Forbs, Behind The Brand, Harley-Davidson’s ‘Original Social Network’, by Jennifer Roony 30, May 2013 (http://www.forbes.com/sites/jenniferrooney/2013/05/30/behind-the-brand-harleydavidsons-original-social-network/) 2 . Its members are extremely engaged and are being brand advocates throughout the country and the world. Principles of Marketing, Global Edition, by Philip Kotler / Gary Armstrong, p.17 (ISBN 027378-699-7) 4 Forbs, Behind The Brand, Harley-Davidson’s ‘Original Social Network’, by Jennifer Roony 30, May 2013 (http://www.forbes.com/sites/jenniferrooney/2013/05/30/behind-the-brand-harleydavidsons-original-social-network/) 5 Harley-Davidson, Corp Relations, Demographics (http://investor.harleydavidson.com/phoenix.zhtml?c=87981&p=irol-demographics) 6 Harley-Davidson, Corp Relations, Demographics (http://investor.harleydavidson.com/phoenix.zhtml?c=87981&p=irol-demographics) 7 MCHOG, Ladies of Harley, (http://www.mchog.com/MCHogLadiesOfHarleyMain.htm) Harley-Davidson The Spirit of America, Documentary (http://www.imdb.com/title/tt0456137/) How Mark-Hans Richer Is Driving Harley-Davidson’s Marketing Agenda, Video Interview, Forbs, 30 May, 2013 (http://www.youtube.com/watch?v=4c5nBtF-AGU) 9 Customize your Harley, Harley-Davidson (http://www.harleydavidson.com/en_US/Content/Pages/Owners/customize.html) 11 Harley Davidson, Men and Women clothing lines. (http://www.harley-davidson.com/store/) 12 Harley Davidson, Membership types. (http://www.harleydavidson.com/en_US/Content/Pages/HOG/membership-types.html) 13 Mark-Hans Richer, Harley-Davidson CMO, Ad Age interview July 10, 2010 http://adage.com/article/242952/ 14 Mark-Hans Richer, Harley-Davidson CMO, Ad Age interview July 10, 2010 http://adage.com/article/242952/

German Expressionism

German Expressionism: â€Å"Nonstarter† vs.. â€Å"The Cabinet of Dry. Calamari† German expressionism is a movement that started post World War 1, and before the Second World War. It used a unique technique of shadowing and distinctive camera angles. The films during the movement told stories that mimicked the forbidding reality of the German's life. For example, in â€Å"The Cabinet of Dry. Calamari,† the set design was painted to get the specific diagonals and claustrophobic atmosphere.Throughout the film, the viewer almost experiences the madness that is happening on the set. The music pushes down on your brain, creating a feeling of uneasiness. The monotone music combined with the asymmetrical diagonals represent the mindset of Francis, who is in the insane asylum. The overall film presents a horror-like impression. The film â€Å"Nonstarter† also falls into the category of German Expressionism.However, it is more sped-up and includes several montages, especially during the scene with Count Oarlock. â€Å"Nonstarter† like, â€Å"The Cabinet of Dry. Calamari† takes on similar traits of darkness and delusion. The directors partaking in such a movement often used it as a cry for help, considering the after math of WWW for Germany. â€Å"Nonstarter† uses any shadowing techniques; personally, I think they symbolize the issues the society was going through with humiliation and disease.Count Oarlock, throughout the beginning of the film was only seen in shadows, and the first time the viewer sees Oarlock is the first time Hotter encounters him at gate of the mansion. Oarlock plays the part as the cursed vampire well; it adds the finishing detail to the film of German Expressionism. â€Å"The Cabinet of Dry. Calamari† and â€Å"Nonstarter† take on a deeper meaning than what is shown on the screen. They include a lot if inner thoughts and emotions that can allude to the general public of Germany at the t ime.

Free Essays on Tommy Douglas

When considering the giants of Canadian politics, T.C. Douglas surely stands at the forefront. Tommy Douglas was a remarkable Canadian whose contributions have helped to shape our great nation. Although he is most famous as the founding father of Medicare, the most advanced health-care system in the world, Douglas’ contributions to Saskatchewan and Canada were tremendous. Douglas established democratic socialism as a mainstream in Canadian politics and his CCF government became the first socialist government in North America. A visionary who achieved his dreams, Douglas changed the face of Canadian politics. More importantly, Tommy Douglas was a politician who put the good of the people he represented first and foremost. Tommy Clement Douglas was born on October 20, 1904 in Falkirk, Scotland. In 1911, Tommy, his mother and his sister moved to Winnipeg to join his father who had moved there the previous year. Shortly after settling in Winnipeg, Tommy was diagnosed with osteomyelitis in his right leg. Tommy’s family was not wealthy and subsequently his family could not pay for the best or most immediate treatment. The delay nearly cost Tommy his leg. This experience marked the beginning of Tommy’s quest for universal, public health care. By the time he was 18, Tommy set his sights on a career as a preacher. In 1924, when Tommy reached 20 years of age, he enrolled at Brandon College in Manitoba. Brandon College, which was founded by the missionary Baptists of Ontario, provided young ministers with the opportunity to receive an educational background. In college, Tommy was active in elocution classes, drama, and debating. His peers accepted Douglas as a natural leader and scholar. During weekends and summer months, Tommy would speak at rural churches. At one such trip Tommy met Irma Dempsey, his future wife. By the time he had left Brandon College, Tommy had earned his Bachelor’s degree in the Faculty of Arts. In the fall o... Free Essays on Tommy Douglas Free Essays on Tommy Douglas When considering the giants of Canadian politics, T.C. Douglas surely stands at the forefront. Tommy Douglas was a remarkable Canadian whose contributions have helped to shape our great nation. Although he is most famous as the founding father of Medicare, the most advanced health-care system in the world, Douglas’ contributions to Saskatchewan and Canada were tremendous. Douglas established democratic socialism as a mainstream in Canadian politics and his CCF government became the first socialist government in North America. A visionary who achieved his dreams, Douglas changed the face of Canadian politics. More importantly, Tommy Douglas was a politician who put the good of the people he represented first and foremost. Tommy Clement Douglas was born on October 20, 1904 in Falkirk, Scotland. In 1911, Tommy, his mother and his sister moved to Winnipeg to join his father who had moved there the previous year. Shortly after settling in Winnipeg, Tommy was diagnosed with osteomyelitis in his right leg. Tommy’s family was not wealthy and subsequently his family could not pay for the best or most immediate treatment. The delay nearly cost Tommy his leg. This experience marked the beginning of Tommy’s quest for universal, public health care. By the time he was 18, Tommy set his sights on a career as a preacher. In 1924, when Tommy reached 20 years of age, he enrolled at Brandon College in Manitoba. Brandon College, which was founded by the missionary Baptists of Ontario, provided young ministers with the opportunity to receive an educational background. In college, Tommy was active in elocution classes, drama, and debating. His peers accepted Douglas as a natural leader and scholar. During weekends and summer months, Tommy would speak at rural churches. At one such trip Tommy met Irma Dempsey, his future wife. By the time he had left Brandon College, Tommy had earned his Bachelor’s degree in the Faculty of Arts. In the fall o...

NCAA SAT Scores What You Need to Be Eligible

NCAA SAT Scores What You Need to Be Eligible SAT / ACT Prep Online Guides and Tips Calling all student athletes! Are you aiming to go to college as an NCAA athlete? Two important NCAA Clearinghouse requirements have to do with your high school grade point average (GPA) and SAT scores, which are compared on a sliding scale. Let’s talk about the eligibility criteria for NCAA athletics, and how you can achieve the scores you need. First, let’s review GPA requirements and how your GPA is calculated. How Your GPA Is Calculated Your GPA is calculated on a 4.0 scale, meaning your letter and percentage grade scores get translated to a number between 0.0 and 4.0. As you can see on the chart below, a 4.0 is an A or A+. A 3.0 is a B, and a 2.0 is a C. Letter Grade Grade Point Percentage A 4 94-100% A- 3.7 90-93% B+ 3.3 87-89% B 3 83-86% B- 2.7 80-82% C+ 2.3 77-79% C 2 73-76% C- 1.7 70-72% D+ 1.3 67-69% D 1 60-66% F 0 0-59% NCAA only looks at your core courses to determine your GPA. Your core courses include 4 years of English, 3 years of math at Algebra I level or higher, 2 years of natural or physical science (one lab if offered at any high school attended), 1 year of additional English, math or natural/physical science, 2 years of social science, and 4 years of foreign language, philosophy or comparative religion. You can review core course requirements here, as well as check your own high school to see which of its courses count as NCAA eligible core courses. Since NCAA is only looking at the grades in your core courses, your NCAA GPA may be different from the one provided on your transcript, which usually includes all your courses and electives. Another important requirement for NCAA is your SAT score. Let’s take a look at how the SAT is scored and why this matters for your NCAA eligibility clearinghouse. How the SAT Is scored Your SAT is scored in twosections, Math and Evidence-based Reading and Writing. NCAA doesn’t look at the optionalessay score, should you choose to take it, so all you have to worry about is Critical Reading and Math. These sections are scored out of 800, so you could get a maximum total of 1600 for Critical Reading and Math combined. Check out our article for a review of exactly how your SAT scores are calculated. To give a quick review, your scaled score falls somewhere between 200 and 800. It is calculated from your raw score, which is just the number of questions you got right minus 0.25 points (or a  ¼ of a point) for each question you got wrong. Skipped questions do not add or subtract anything from your score. If you answered 20 Critical Reading questions correctly and got one wrong, for example, then your raw score would be 19.75. This translates to a scaled score of about 430 in Critical Reading. If you take the SAT more than once (which is a good idea - students almost always improve the more times they take the test), then NCAA will look at your best section scores across all dates. So if your Critical Reading is higher on one test and your math is higher on another, the NCAA will take these scores to determine your SAT combined score for initial eligibility. Now that you know NCAA is looking at your core course GPA and Critical Reading and Math combined score, let’s discuss how they relate to each other. NCAA Eligibility: The Sliding Scale To be eligible for the NCAA, you need to achieve a certain GPA and SAT (Critical Reading + Math) score. However, what you need on your SAT varies with your GPA, and vice versa. If you have a high GPA, then the requirement for your SAT scores is lower. If your GPA is on the low side, then you need to make up for it with higher SAT scores. For example, let’s say your core course GPA is a 2.5. With this GPA, you need at least a combined score of 1000 on your Critical Reading and Math for your NCAA SAT scores. This could mean you get a 500 on both sections, a 600 on Critical Reading and 400 on math, or really any combination that adds up to a 1000. If you score an 820 on your SAT, which is a bit lower, then you would need a core course GPA of at least 2.95 to be eligible for NCAA. This chart shows the requirements for student athletes who aim to play on Division I teams. Starting August 1, 2016, you will need at least a 2.3 GPA to fully qualify. Students with a GPA between 2.0 and 2.3 may qualify for â€Å"Academic Redshirt† - they will get athletic aid and practice but cannot compete. Scroll down to see the sliding scale for Division II. Division I Division II Core Course GPA SAT (Verbal and Math) Core Course GPA SAT (Verbal and Math) 3.550 above 400 3.300 above 400 3.525 410 3.275 410 3.5 420 3.25 420 3.475 430 3.225 430 3.45 440 3.2 440 3.425 450 3.175 450 3.4 460 3.15 460 3.375 470 3.125 470 3.35 480 3.1 480 3.325 490 3.075 490 3.3 500 3.05 500 3.275 510 3.025 510 3.25 520 3 520 3.225 530 2.975 530 3.2 540 2.95 540 3.175 550 2.925 550 3.15 560 2.9 560 3.125 570 2.875 570 3.1 580 2.85 580 3.075 590 2.825 590 3.05 600 2.8 600 3.025 610 2.775 610 3 620 2.75 620 2.975 630 2.725 630 2.95 640 2.7 640 2.925 650 2.675 650 2.9 660 2.65 660 2.875 670 2.625 670 2.85 680 2.6 680 2.825 690 2.575 690 2.8 700 2.55 700 2.775 710 2.525 710 2.75 720 2.5 720 2.725 730 2.475 730 2.7 730 2.45 730 2.675 740-750 2.425 740 2.65 760 2.4 760 2.625 770 2.375 770 2.6 780 2.35 780 2.575 790 2.325 790 2.55 800 2.3 800 2.525 810 2.275 810 2.5 820 2.25 820 2.475 830 2.225 830 2.45 840-850 2.2 840 above 2.425 860 2.4 860 2.375 870 2.35 880 2.325 890 2.3 900 2.275 910 2.25 920 2.225 930 2.2 940 2.175 950 2.15 960 2.125 960 2.1 970 2.075 980 2.05 990 2.025 1000 2 1010 Now that you have a sense of what scores you need, read on to find out exactly what steps you should take to hit your target scores. How To Achieve Your Target SAT Scores Create a Testing Strategy As we said above, NCAA only looks at your Critical Reading and Math scores - they do not look at Writing. So right off the bat, you can focus your prep and energy on those two sections. Find out your core course GPA so you know exactly what your target scores are. Since this is a composite target score, you can define your own goals for each section. Where do your strengths lie? Do you like reading and analyzing texts, or are you more of a math person? Once you know your target composite score, you can play to your strengths by focusing your prep more on one section than on the other. With your target scores figured out, you can also determine what raw score you need, or how many questions you can afford to get wrong or leave blank in each section. For example, to get a 400 in Critical Reading, you need a raw score of 16, or only 16 correct answers out of 67. To get a 400 on math, you need a raw score of 13, or only 13 correct answers (keeping in mind the 0.25 point deduction for wrong answers). You could even skip â…“ of the questions in math and still achieve qualifying scores for NCAA! This means you can leave the hardest ones completely blank. This way you won’t waste time on questions you’re unsure about, and you won’t risk getting the 0.25 point deduction. While you also shouldn’t waste too much time determining which questions are hard and which are easy, you can be strategic about how many questions you answer. So skip the ones that are totally unfamiliar and look for ones you know to build up your raw score. Treat SAT Prep Like Your Sport Just like with your sport, you’ll improve your SAT performance through training. Doing well on the SAT is about how prepared you are. Studying will help you get comfortable with the concepts, familiar with the format of the tests, and skilled at pacing yourself under timed limits. To keep up your training schedule, you need to access the same values of practice, dedication, discipline and internal motivation that you give to athletics. Make time to practice, drill your weaknesses, and become an SAT pro. Understand the Test Make sure you understand the content and format of the SAT. Check out our free E-Book and other resources to learn more about the test. By understanding the skills and subskills being tested, you can figure out what exactly you need to master. The math section, for example, covers algebra, geometry, probability, and number operations, to name a few. Each skill can be further broken down - for example, algebra may involve solving equations, graphing functions, and other problem types. Not only will a thorough understanding of the test help you figure out exactly what you need to study, it will also help you break up your studying into small, manageable goals that will aid you in seeing your progress over time. Remember, NCAA continues to have academic requirements once you reach college, so these principles and this approach to studying will help you succeed as a student-athlete throughout college. Find Time in your Busy Schedule With your busy schedule of school, homework, practices, and games, you don’t have the luxury of studying here and there in your spare time. Make a schedule and set aside specific time for SAT prep. Creating and sticking to a schedule is critical in ensuring that you prepare sufficiently. You can also add some extra practice to your busy day with SAT Questions of the Day. They are a quick and easy way to practice online or on your phone, to try a wide variety of questions, and to figure out where you need to practice more. Take the Test More Than Once Students almost always improve the second and third time they take the test. Since NCAA will take your highest section scores across all test dates, you can take the SAT more than once without worrying about one section score going down. Start early to give yourself enough available test dates. If the test registration fee is financially difficult, check out our article on SAT fee waivers to see if you might be eligible to have the fee waived. When you register for the SAT, enter 9999 to indicate the NCAA Eligibility as one of your score recipients. To Sum Up†¦ Now that you know all about how the NCAA sliding scale works, you can figure out your core course GPA and NCAA SAT requirement well ahead of time, at least in early junior year. This way you’ll have enough time for test prep and to take the SAT more than once to reach your target scores. Since you already have proven yourself to have the drive, discipline, and motivation to be an NCAA athlete, now you have to believe in your academic self and access these same qualities to achieve your target scores and continue your career as a student-athlete at the college level. What’s Next? How long is each section in the SAT? Get familiar with the SAT’s timing and length and learn about how you can prep for this long test. Feeling crunched for time? Learn 9 important strategies for saving time while taking the SAT. Is the test day drawing near? Get tips for test day - everything you need to know to perform your best on test day. Want to improve your SAT score by 160 points? Check out our best-in-class online SAT prep program. We guarantee your money back if you don't improve your SAT score by 160 points or more. Our program is entirely online, and it customizes your prep program to your strengths and weaknesses. We also feature thousands of practice questions, 10 official SAT practice tests, and personal feedback on your essays from an expert instructor. Check out our 5-day free trial:

Placement application form Essay Example | Topics and Well Written Essays - 250 words

Placement application form - Essay Example t ways you meet the College of Social Work’s Professional Capability Framework (PCF) standards and what additional development you will need to undertake to meet the threshold level required by the completion of your placement (i.e. either at the level of End of First Placement or End of Last Placement) – [Please see below) http://www.tcsw.org.uk/pcf.aspx By the end of the first placement students should demonstrate effective use of knowledge, skills and commitment to core values in social work in a given setting in predominantly less complex situations, with supervision and support. They will have demonstrated capacity to work with people and situations where there may not be simple clear-cut solutions. By the end of last placement/ the completion of qualifying programmes newly qualified social workers should have demonstrated the knowledge, skills and values to work with a range of user groups, and the ability to undertake a range of tasks at a foundation level, the capacity to work with more complex situations; they should be able to work more autonomously, whilst recognising that the final decision will still rest with their supervisor; they will seek appropriate support and supervision. Working with children who have special needs is no easy task. It requires a lot of tolerance. But, I always manage to stay calm in situations of extreme stress or tension. I stay professional by not letting myself go berserk with stressful emotions. I would like to be given the opportunity to work on my communication skills. I believe these skills matter the most in effectively dealing with people who are interested in using our services. I would like to work more on these skills to be able to deal with a diverse line of customers. I always respect the importance of patient consent and confidentiality. I have never breached secrecy of patient’s information. I try to act like a confidant to the patient’s family because it is an ethically essential thing to do. I

Out of Gas and the Quest for Renewable Energy Resources and Simpler Term Paper

Out of Gas and the Quest for Renewable Energy Resources and Simpler Lifestyles During the 1950s - Term Paper Example These changes transformed standards of living, where people evolved from being small-time energy users to ultimately becoming insatiable energy consumers. Second, Goldstein discusses Hubbert’s prediction on oil, coal, and natural production and consumption levels. Hubbert forecasted that the United States will reach the peak of its oil production in the 1970s. Furthermore, Hubbert also showed that the estimated two trillion barrels of oil in the world will run out too, and that the crisis will begin, not until people have consumed the last drop of oil, but when they reached the peak of its production. Goldstein is arguing that people should wake up to the certainty that the world is running out of gas, and that continuously depending on fossil fuels alone would not be enough to respond to the energy needs of the future. He explores different alternative energy resources and explains the advantages and disadvantages of each source. He predicts that based on the rate-of-conversi on problems, the production of existing alternative fuels will not be enough to substitute for oil demand, unless vast progress on their technologies can be attained in a few years. Goldstein notes that ethanol is renewable energy, but is a negative energy resource, because of the production costs. ... On the contrary, it presents considerable safety and nuclear waste issues. Moreover, it cannot power ordinary automobiles. Goldstein finds promising developments in hydrogen-based energy production and improving battery technology to power up the transportation industry. Cars can run on advanced batteries and transport people and goods over short routes. Hydrogen is clean energy, but further research has to be done to improve its efficient production. Moreover, Goldstein is asking his readers to live simpler lives that will reduce energy consumption. I believe in the Hubbert Peak Theory, because the moment society reaches the peak of oil production, tumbling down becomes much faster, like the bell curve production that Hubbert generated. We just need to take a good look at our own lives and around us to see how much we use up energy. We use it in everything we do. In our cars, in lighting our homes and workplaces, in using our computers, tablets, cellular phones, and MP3 players, and even in producing gadgets that do not use up electrical energy like brooms and pens. Multiply that usage across the world, and especially in booming economies, where energy expenditure rises like tidal waves, and we get a rough idea of what unbridled energy consumption means. Once we reach peak oil, gas, and coal production, by that time, our consumption rates must have increased too, as population rates soar and people grow older and use more goods and tools. As a result, our consumption exceeds the rate of oil production, and we plummet down Hubbert’s bell curve. And we do not get to rise up again in another bell curve of oil production, since oil reserves are not unlimited. This is reality, a reality we have to face and to prepare